Growth Lead (Performance Marketing & Funnel Strategy) - Wellness Brand

Join SVO Surabaya as our Growth Lead and take the helm of scaling our thriving wellness brand in Surabaya! In this dynamic role, you’ll leverage your expertise in performance marketing, funnel optimization, and AI-driven tools to accelerate customer acquisition and retention. As part of a fast-growing team, you’ll work closely with our marketing, sales, and product teams to develop and implement data-driven strategies that drive measurable results.

SVO Surabaya is a leading wellness brand committed to promoting health and well-being in Surabaya. With a strong focus on innovation and customer-centricity, we are looking for a strategic thinker with a proven track record in performance marketing to help us achieve our growth targets. This is an exciting opportunity to be part of a company that values creativity, collaboration, and continuous learning.

In this role, you will be responsible for managing our digital marketing campaigns, optimizing our conversion funnels, and utilizing cutting-edge tools to enhance our marketing performance. You will also have the chance to work with a talented team of professionals, contributing to the overall success of our wellness initiatives in Surabaya.

📋 Tanggung Jawab Pekerjaan

• Develop and execute performance marketing strategies to drive customer acquisition and retention.
• Optimize conversion funnels using data-driven insights and AI tools such as Google Optimize and Hotjar.
• Manage and analyze campaign performance using platforms like Google Ads, Meta Ads, and TikTok Ads Manager.
• Collaborate with the marketing, sales, and product teams to align marketing efforts with business goals.
• Conduct A/B testing and multivariate testing to improve campaign effectiveness.
• Monitor key performance indicators (KPIs) and provide regular reports to stakeholders.
• Stay updated with industry trends and emerging technologies in performance marketing.
• Contribute to the continuous improvement of marketing processes and strategies.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in performance marketing, digital advertising, or related roles.
• Proven track record of successfully managing and optimizing digital marketing campaigns.
• Familiarity with AI-driven tools and technologies for marketing optimization.
• Strong analytical skills with experience in data analysis and interpretation.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Certifications in Google Ads, Meta Blueprint, or other relevant marketing certifications are a plus.
• Passion for wellness and a customer-centric approach to business.

🛠️ Keahlian

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